WCFDavos|Barcelona Regional Session
Fri May 23, 2014, from 9:30 AM to 8:00 PM
The World Communication Forum in Davos - Barcelona Regional Session aims to show global trends in the local context. Barcelona, as one of the world’s design capitals and most charming and attractive cities on Earth, has been chosen as a location for the forum session dedicated to VISUAL COMMUNICATIONS.

FB: https://www.facebook.com/events/210935075757163
Agenda: http://www.forumdavos.com/regional/5
For more details: barcelona@forumdavos.com
Phone: +34 667 281 006

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WCFDavos|Barcelona

WORLD COMMUNICATION FORUM
DAVOS – BARCELONA SESSION 2014
VISUAL COMMUNICATIONS

The World Communication Forum in Davos - Barcelona Regional Session aims to show global trends in the local context. Barcelona, as one of the world’s design capitals and most charming and attractive cities on Earth, has been chosen as a location for the forum session dedicated to VISUAL COMMUNICATIONS

The goal of the event is to find new effective decisions in visual communications. Globally known experts will share their vision and experience of the future language of communications and exchange best practices. WCFDavos|Barcelona session is an opportunity not only to speak and network, but also to look and see: the Exhibition will display Best Design Works’2013 and new visual communication formats such as augmented reality, 3D projection, interactive holograms, and trans-media installations.

Venue: Centro de Cultura Contemporanea de Barcelona (CCB.org)
Venue Address: Montalegre, 5, 08001 Barcelona, Spain

23rd May 2014

09:30 - 10:25 > Registration and coffee.

10:00 - 10:30 > Key debate and discussion.
The future language: image or text?
Alfred Koblinger, CEO of PKP BBDO (Austria).

10:30 - 11:30 > Panel discussion.
Integrated communication campaigns: PR, Design, Video, Event.
Panel moderator: Alba Roig, Head of the Spanish branch of Lewis PR (Spain).
Jorge López, VP Southern Europe, Lewis PR (Spain).
Deborah Gray, Founder and Director of Canela PR (Spain).
Salvador D repreentative (Spain).

11:30 - 12:00 > Coffee break.

12:00 - 12:30 > Keynote.
"Your whispered memories become secrets."Alberto Tognazzi, Consultant and Designer specializing in Mobile culture (Spain), Professor of IED.

12:30 - 13:30 > Panel discussion.
Visual SM: Involvement and creativity: Instagram, Pinterest, Vine.
"Generation F or Who Rules the World Today?"

Maxim Behar, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (CZ) and CEO & Board Chairman of M3 Communications (BG).
Stage discussion with:
Teresa Figueira, General Manager for Lisboa, H+K strategies (Portugal).
Cristina Espallargas, Director for Barcelona, Grayling (Spain).
Joan Ramon Vilamitjana, General Manager, Hill+Knowlton Strategies (Spain).

13:30 - 14:30 > Lunch break.
Special session: "Generation F", a best-seller by Maxim Behar, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (Czech Republic), CEO & Board Chairman of M3 Communications (Bulgaria).

14:30 - 15:00 > Panel discussion.
Visual storytelling: images, videos, infographics. Simplifying complex stories.
Keynote (20 min):
"Visuals we live by. How the images we use can shape our world."
Eva Snijders
professional storyteller, Founding Partner of "Visual Chemistry" (Spain).
Stage discussion with:
Javier Jaen, Graphic designer at javierjaen.com (Spain).
Montecarlo, Co-Founder of Química visual - Visual Chemistry (Spain).

15:00 - 15:30 > Keynote.
Dr. Jesus Del Hoyo Arjona, Dean of Collegi Offcial del Disseni Grafic de Catalunya (Spain).

15:30 - 16:30 > Panel discussion.
Design of life (design as a lifestyle).
Panel moderator: Deborah Gray, Founder and Director of Canela PR (Spain).
Antonio De Rosa, Founder of ADR Studio, CEO of Socialmatic LLC (Spain).
Natalia Rizdvenko, Founder of ARTWORK (Russia).

16:30 - 17:00 > Coffee break.

17:00 - 18:00 > Panel discussion.
Emotional image of the city.
"Barcelona" - Cristina Espallargas, Director for Barcelona at Grayling (Spain).
"Lisboa" - Catarina Vasconcelos, Managing Director of LPM Comunicação (Portugal).
"Moscow" - Ekaterina Lavrova, PR director, Depot WPF (Russia).

18:00 - 19:00 > Presentation and life show.
Emerging technologies for visual communications.
(Augmented and Virtual Reality, Wearable Glasses and Video-mapping)
Panel moderator: Isidro Navarro, Founder of Augmented Reality Barcelona (Spain).
Hector Zapata, Virtual and Augmneted Reality developer, CEO of Tetravol, teacher at School of Architecture of Barcelona ETSAB (Spain).
Albert Burzon, Member of Burzon*Comenege Office, Specialist f Video-mapping technology (Spain).
David Marimon, CEO at CATCHOOM. Augmented Reality, Image Recognition aaps and Services Company (Spain). 
Andy Gstoll, CEO at Wikitude GmbH, pioneer of mobile augmented reality technology company (Singapore).

19:00 - 20:00 > Cocktail with a view.

For more details: barcelona@forumdavos.com
Registration terms: click here
Phone:
+34 667 281 006

Full Agenda: click here

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