World Communication Forum Geneva Week - 2017
Mon 10 October 2016, 09:00 – Fri 10 March 2017, 09:00
WCF Geneva Week '2017

The Woodstock of Communications! ~ Gianni Catalfamo, CCO - Cineca, Italy
Definitely the Forum-Not-To-Miss! ~ Solly Moeng, CEO - Don Valley, S. Africa
WCF = Communinovation! ~ Rich Kylberg, VP Comms&GlobMar - Arrow Electronics, USA

Program Board:


Ticket type
Annual WCF meeting Entry (standard)
Until Jan 1, 2017 included
Annual WCF meeting Entry (late)
From Jan 2, 2017
Annusl WCF meeting Entry (last-min)
From Mar 2, 2017
Full Global Touch Entry (standard)
Until Jan 1, 2017 included
Full Global Touch Entry (late)
From Jan 2, 2017
Full Global Touch Entry (last-min)
From Mar 2, 2017
Automotive Entry (standard)
Until Jan 1, 2017 included
Automotive Entry (late)
From Jan 2, 2017
Automotive Entry (last-min)
From Mar 2, 2017
UN/GlobCom Entry (standard + late)
Until Mar 1, 2017 included
UN/GlobCom Entry (last-min)
From Mar 2, 2017
UN/CorpCom Entry (standard + late)
Until Mar 1, 2017 included
UN/CorpCom Entry (last-min)
From Mar 2, 2017
CERN Entry (standard)
Until Jan 1, 2017 included
CERN Entry (late)
From Jan 2, 2017
CERN Entry (last-min)
From Mar 2, 2017
GLION Entry (standard)
Until Jan 1, 2017 included
GLION Entry Fee (late)
From Jan 2, 2017
GLION Entry (last-min)
From Mar 2, 2017
C4F Awards Gala Ceremony & Dinner
Until Mar 10, 2017 included
Transfer fee: Geneva-CERN-Geneva
Until Mar 10, 2017 included
Transfer fee: Geneva-GLION-Geneva
Until Mar 10, 2017 included
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Event details

*NB! > Invoices are issued only in the case of bank transfer payment!
For info, bank details, invoices, service delivery confirmation:


8th edition
WCF Geneva Week
13-17 March, 2017
Special gala dinner for the C4F Awards Ceremony - in the evening of 14 March, 2017!


The summit offers a high-rank conference uniting a great number of experts worldwide – owners and managing partners of PR consultancies, generatl directors, chief officers and senior managers in PR and communications, seasoned practitioners in corporate affairs, marketing or media relations, bloggers, public administrators, and scientists from leading innovation centres.

The seven annual editions of the forum (2010-2017) have summoned experts from 58 countries across 5 continents, among whom - 263 speakers. Representatives of 165+ consultancies and 115+ companies in various business sectors, over 22 educational institutions, 15+ ministries/state-administrations, as well as 20 large international or regional professional associations have contributed to the content.

Yanina Dubeykovskaya, WCFA association's President & General Director of the WCF, shares:

“The 7-year history of the Forum in Davos allowed us to shape a global community of communication experts who view our profession as a mission – the mission to make this world more connected, more open, and more trusted. We believe that today communication is the key driver for the future development of the world, humanity, and each individual. We have created new formats for holding a business event and we have already accepted representatives of more than 58 countries in our WCF family. Over 263 speakers have stepped-out in Davos during these 7 years and there have been more than 110 publications of WCF’2016 in the offline and online media. We launched the regional format of the WCF back in 2013 and we have already held over 15 regional forums in different countries.

We have now grown and are fully ready to move from a Global Village to a Global Capital which, undoubtedly, is Geneva. We are confident it this is the best place where, during 5 consecutive days in 2017, the WCF participants will be able to touch globality and feel the global culture ‘at their very fingertips’, they will shape the global agenda of communications and foresee the new opportunities for communication’s impact on the future of humanity.

We have grown – two days turned out to be far too insufficient for the Forum, so we will launch a series of events under the brand ‘WCF Geneva week’, focusing on different areas of communication: Global Communications, Corporate Communications, Branding, Science and Innovation Communication, Education in Communication.”


WCF Geneva  Week 
Agenda 2017

13th March 2017

9:30 - 18:00

NB! This is a DRAFT agenda! Final agenda will be available by the beginning of March, 2017.

Venue: Geneva Motor Show
Focus on: Branding & Design

Visit & tour aruound the Geneva Motor Show exposition

Suggested topics for discussion:
Branding: how to develop a global brand
Brands storytelling
Human-centred design

Assembly of the WCFA association

14th March 2017

9:30 - 22:30

Venue (to be confirmed): UN Headquarters
Focus on: Global organizations & Government communications

Official opening of the WCF week
Lunch visit around the UN Headquarters

Suggested topics for discussion:
Country branding: who is in charge
Wanted: a spokesperson of Humanity
Win-win strategies
Reputation management
Social media strategies

Refugees issues: how to communicate that
How to manage global communications
Global Communication VS Cross-cultural communication

C4F Awards
Venue: President Wilson Hotel
Welcome cocktail
Gala dinner and awards ceremony
Winners’ showcases

15th March 2017

9:30 - 18:00

Venue (to be confirmed): UN Headquarters
Focus on: Global companies & Business development

Suggested topics for discussion:
Global companies: communications management
CSR in today’s open digital world
Sustainable development strategies in business and society
Social marketing and social communications: key actors
New money and new currency of social evaluation

16th March 2017

9:30 - 18:00

Venue (to be confirmed): CERN
Focus on: Science & Technology

Suggested topics for discussion:
Open-code Innovations
Science communications
Technological transfer
Understanding Cellular Networks
Mind the Explanatory Gap
Public Understanding of Scientific Breakthrough
Cutting Edge Technology
Technology vs Perceptive Incapacity or How to Bridge the Explanatory Gap
Climate Change
Man on Mars
Investments in Space
Unmanned Aerial Vehicles (UAVs)
Neural Networks (ANNs)
How can innovators make a profit?
Change of ownership rights

17th March 2017

9:30 - 18:00

Venue: GLION Institute of Higher Education
Focus on: Education in Communications

Topics for the daily discussion:
Global education trends: Ecosystems / Community management / Online education
What is the meaning of ‘quality education’ today?
How to engage the globe?
How to build a strong educational brand?

Training sessions (2 simultaneous slots with two sessions held per slot)


Full agenda structure to be provided at:

#WCFDavos also hosts the C4F Davos Award Ceremony & Gala in recognition of leading individual world experts' and/or consultancies' contribution and outstanding vision for the future development of communications.

For due registration and docuementation:, +41 76 241 3224

For partnerships and information on the content, please contact:
Valentina Atanasova
Project Manager of WCFDavos