World Communication Forum in Davos "Communication on Top"
Thu February 7 2013, 9:00 AM – Fri February 8 2013, 8:00 PM
Venue: Davos Congress Centre (Davos Platz)

Global leadership summit for senior managers in Communications, Marketing, IR, Media, Public Administration, directors of agencies or innovation & technology centres, bloggers, and seasoned practitioners in the field of public relations.


*NB!: If you need invoice, agreement, service delivery confirmation - use offline payment. For contact:


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Event details

*PLEASE NOTE!: If you need invoice, agreement, and service delivery confirmation - use offline payment. For contact:
Please note that any refunds in case of cancellation could be made only upon cancellation request sent at least 30 days prior to the event! In case of any cancellations, a 25% charge is due and shall be kept to cover administration costs related to the booking.

Welcome to the 4th edition of
World Communication Forum in Davos
"Communication on Top"

7-8 February, 2013
Davos Congress Centre, Switzerland

Today's new PR & communications elite will gather at this fourth global summit to discuss key issues of the contemporary public relations and communications industry.
WCF'2013 will focus on:
Global vs Local Communications. Regulations on the Internet.

The program aims to cover several specific problems:

• Is there any chance for the chain-like global PR consultancies?
• Viral Change.
• Limits of freedom on the Internet. Regulations. Copyright.
• Innovations today: whose call should it be – government, society or business?
• Communication management vs Community management.
• Best Case Studies: winners of professional PR and Communications awards.
• Today's world-change-driver: Human Creativity or Technology?
• Text vs Image. Visuality – the language of Future?
• Time 4 Openness. Crowd-sourcing communication: using the huge potential of the crowd as a modern type of source. Open innovations. Open government.
• The status of reality on the Internet. Online effect of fake profiles.
• Trust of millions & Energy.
• Social PR vs Traditional PR. Effective communication of social projects.
• Crisis communications & Transport.
• Reputation management & Banking / Reputation management & Pharmacy.
• Communication of progress & Telecom.
• Marketing communications & FMCG.
• Place Branding.

Check the event's structure and suggested topics at:
You can share your comments and ideas for Forum 2013:

Join WCF's social media profiles:

Get the full picture of the past 3 editions of the event:
Enjoy the photo-records of WCF-2010-2011-2012:


OPTIONAL >>> Visit CERN - the European Organization for Nuclear Research!

An arranged visit to CERN in Geneva, Swizterland:
6th February, 2013

NB!: Optional event only for participants registered as attendees, speakers or guests at the WCF-Davos!

Transfer to CERN; Transport in the city;
Visit to CERN; Lunch;
Transfer to Davos.

Trip agenda:
09:00-10:00 - Transfer from Geneva city centre to CERN, with one stop in city center of Geneva.
10:00-14:00 - Trip to CERN (half a day):
Introduction to the lab by James Gillies, Head of Communications at CERN, followed by several visits to places on the CERN site.
14:00-15:00 - Lunch at one of the CERN restaurants.
15:00-18:30 - Departure to Davos and approximate arrival time.

NB!: CERN-Visit DOES NOT INCLUDE any events stated as per WCF-Davos program!
Return transfer to Geneva airport is NOT included!


We are pleased to make a special offer - you can book & acquire:

2 best-sellers written by our WCF-Davos'2013 Keynote Speaker Dr. Leandro Herrero, CEO of The Chalfont Project Ltd. and Managing Partner of Viral Change Global LLP

Dr. Herrero's best-seller "Viral change"

Most of the conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as:
"When we change the process/system, people will change their behaviour. Changes need to come from the top and filter down. Big changes need big actions. Cultural change is a painful, long-term process with no short-term results."

Viral Change(TM) provides a completely different framework for change. It is based on recent 'discoveries' across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of 'tipping points', creates a lasting cultural change in organisations.

Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting. Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives).

Dr. Herrero's best-seller "Homo Imitans"

Behaviours change culture, not the other way around.The spread of behaviours is the real source of social change. Behavioural imitation explains how social change happens, how epidemics of ideas are formed, how social fashions appear and how company cultures shape and reshape themselves. The spread of behaviours is also viral in nature.

In his pioneering book: "Viral Change™", Leandro Herrero addressed how a relatively small number of highly connected individuals could orchestrate change in an organisation through a small set of non-negotiable behaviours.

In this new book, the author now addresses Viral Change™ in action, showing that the more primal 'Homo Imitans' is still a powerful force. Understanding how social, behavioural infection works is the basis for the orchestration of any 'epidemic of success', be it a successful change inside a firm or a counter-social epidemic to tackle negative socio-macro phenomena. Academia, business consulting and business literature have long differentiated themselves from the macro-social reality. For many years, and still today, it feels as if 'the nine-to-five' business life has little to do with 'the external world' of social changes.

'Homo Imitans' bridges these two artificially separated worlds by explaining how Viral Change™ mechanisms work everywhere: in the spread of violence in streets (and also in how to reverse it), in employee engagement inside the organisation, in the adoption of new behaviours and new company culture - and in how it can go wrong.

'Homo Imitans' will appeal to anybody interested in social change, with particular emphasis on how Viral Change™ works inside an organisation. As such, this is a key practitioner's book for any manager and leader of any organisation, written by the creator of Viral Change™ in the same successful style as his previous books.