The event will be divided into two parts. During the morning sessions, the OaSIS consortium will display its results from the practical point of view of the 8 RDAs involved in the project as third parties. They will share their most innovative tool to segment their clients to provide better support to SMEs. During the evening, representatives of several innovative SMEs will provide useful tips on how the private sector develops its marketing strategies and segments clients, which will spark a fruitful discussion blending public and private stakeholders on how those tools could be transferred to the public sector to help improve the services they provide to the companies of their region.