Improving SME Segmentation and Innovation Support
Fri June 14, 2019, from 9:00 AM to 2:00 PM
This workshop will give you practical tools to use big data analysis for providing targeting information to your local companies and stakeholders. The main participants of the event are regional development agencies and other public organisations that support innovations in SMEs. The purpose is to provide lessons learnt about specific tools already applied to improve the knowledge of local innovation ecosystems and provided targeted innovation support programmes.


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Event details

This workshop will enable exchange and knowledge transfer on the question of how regional public entities and development agencies can improve their use of data to get more information about their economic performance and provide better services for SME using segmentation techniques. The company Bureau van Dijk will present its service and product portfolio to support services to attract foreign direct investors (FDI) and innovation support agencies. The presentation will provide learning from benchmarking & big data analyses in order to find out what works best to achieve the highest impact.
The second part of the event will present an experience-sharing session and the final joint discussion round by the three coordinators of the EU projects of segmentation that have been supported by the H2020 programme. This will be interactive to maximize workshop’s value for all the participants. The dialogue between policy makers, regional development professionals, and academics will not only illustrate the state of play but also point out opportunities for future enhancements.