Cairo Cristal Academy // Sphinx Awards
Tue 18 October 2016, from 09:00 to 23:55
The Edition will be a full day of conferences focused on the Egyptian Advertising market, taking into account the activeness of users of social networks, the volume of spending on digital advertising, the development of the information technology and the mobile phone penetration.
FIND OUT HOW EGYPT OFFERS SIGNIFICANT GROWTH OPPORTUNITIES FOR BRANDS IN THE MIDDLE EAST.

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ABOUT :

This is the 2nd Edition of Cairo Cristal Academy !

We have tailored a programme including conferences for the Egyptian Market.

MAPPING DIGITAL MEDIA


9.30AM-12AM GRAND LEADERSHIP COUNCIL AND GRAND ADVERTISER JURY DELIBERATIONS

10AM-1PM CONFERENCES
Panel Addressing the true value of social influencers in Egypt
Session Social Crisis Management & e-reputation 
            < Hussein M. Dajani, Chief Operating Officer - Hug Digital
Session Mobile Marketing & The Mobile consumer
             < Frederic Babu, General Manager Near-East  - Air France KLM
Session Low digital spending, lack of Arabic content: opportunity for MENA marketers ?
Session How the economy is affecting media spend and advertising as a whole ?
             < Mohamed Hassib,  Regional Digital Marketing Manager - Kuwait Food Company

1PM LUNCH @SOFITEL EL GEZIRAH

2PM PANEL SESSIONS / WORKSHOPS
Speed-pitching 10 shortlisted start-ups pitching 5 minutes on stage followed by Q&A
Session The future of Video on social media
             < Ahmed Sakr, Digital Marketing Manager – Philips
Session Content marketing & creativity
              < Ahmed Emad, Regional Manager - Mondelez
              < Omar Hilal, Film director
Session Business Technology, Business Enabler or Disruptor
              < Amr El Bagoury, Regional Marketing Manager - Middle East & North Africa-Burger King
Panel E-commerce & marketing strategies in Egypt
            < Mohamed Abo El Fotouh, Consumer Communications & E-Business Manager - Nestlé North east African region
Session Data, Technology & consumer proximity
              < Rayan Karaky, Head of DoubleClick - Google
Panel Transition from traditional to Digital media : the Arab consumer and the internet
              < Dina Marzban, Digital Marketing Manager - L’Oréal
Session The future & Power of Social Media Command Center
Session Social Listening & Research

7PM COCKTAIL RECEPTION

8PM AWARDS DINNER

Agencies which entered campaigns onto the African Cristal Festival will benefit from:

  • 1 free seat at the Award dinner for one of the agency's reprensetative
  • 1 free seat at the Award dinner for one of their clients, who will be as well invited to participate to the Grand Advertsiers jury on the morning of Ocotber 18th

To become a partner, book a table for the dinner and the awards ceremony, or any other inquiry :

 

CONTACT

Pénélope BOEUF
penelope@cristal-events.com // T. +33 (0)1 49 12 07 17



 NB: Dress code -"Casual Chic"

 

 
 
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